Ten Minutes On... Grok, X and the Politics Football Chooses to Ignore

TEN MINUTES ON…

This week on Ten Minutes On…, Guy Burton uses the Grok controversy on X as a lens to examine football’s online choices. He asks why Premier League clubs remain active on a platform whose design amplifies abuse and misogyny, despite the FA running safeguarding and anti-racism campaigns and when more than 70% of Premier League players are non-British—the very groups targeted by online hostility. He also highlights Elon Musk’s support for far-right figures like Tommy Robinson, who organises anti-migrant marches, and challenges fans to question whether their club’s social media presence aligns with the values it claims to uphold.

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